Are you using Google Analytics 4 (GA4) or are you planning to? If so, then using Google Tag Manager is almost a given. Google Tag Manager (GTM) is by far the best way to connect your website to GA4. In this first installment of our GTM for Beginners guide, we will explain how to create a GTM account.

In order for you to be able to see your website’s data, you will have to connect your website to Google Analytics 4 through Google Tag Manager. In the second installment of our Google Tag Manager for Beginners guide, we will show you how to connect your website to Google Tag Manager.

In the previous installment of our Google Tag Manager for Beginners guide, we have created a connection between your website and Google Tag Manager. In order to your website’s data, you will now have to connect GTM to Google Analytics 4, which is what we will do in this third installment of the guide.