Do you want to get started with Google Analytics 4 but don’t know where to start? Setting up a Google Analytics 4 (GA4) account the correct way is very important, as it will save you lots of time later on. We will guide you through the registration process and explain the dos and don’ts of configuring it to your liking.

While Universal Analytics was mainly built around ‘sessions’, Google Analytics 4 is all about so-called ‘events’. In this part of the Google Analytics 4 for beginners guide, we will explain what events are exactly, and what types of events exist. We will also explain where to find them in the GA4 UI.

In the previous installment of Events in GA4 guide, we have briefly described the four categories of events in GA4. We have also taken a closer look at the first two categories of events. In this second installment, we will take a closer look at the third category: recommended events. This category will require a bit more time and energy to understand than the aforementioned two categories, but it will give you a good idea of ​​how Google Tag Manager and Google Analytics 4 work together.